EQUTE — In a move designed to bring Google’s advertising prowess to the telephone the search giant has acquired AdMob for $750 million in an all-stock deal.

AdMob’s 10.2 billion monthly ad requests will join Google’s Adsense online assets and its new mobile ads platform. The deal makes the largest mobile advertising partnership by leaps and bounds.

AdMob founder and CEO Omar Hamoui wrote about his excitement on the company Web site.

This morning we announced that AdMob has signed a definitive agreement to be acquired by Google. I’m obviously excited, and not only for our customers, partners, and employees. I’m excited because I believe this will be an important moment for everyone involved in producing, consuming, or monetizing engaging products on mobile. The truth is that the mobile industry has had no shortage of creative energy, amazing products, and talented entrepreneurs. But until now, it has always felt like those of us involved in this space played second fiddle to our online brethren. I believe that time is over.

EQUTE — Fans of the iPhone, iTunes and iEverything else are taking offense to the new Google Droid commercials — and they are using iMovie to react.

Some fans created a video poking fun at the commercials, which pick apart Apple’s closed-door policy and DRM-laden music store. It might turn out to be quite a geek war, but one wonders how it will really effect mobile marketing — but currently both Droid and Apple’s OS allow about the same type of ads.

Like the Yahoo-Microsoft deal in reverse, the big Droid push could bring some more competition from Google to the mobile marketing industry. This is, of course, if enough people adopt the Droid system. With Verizon jumping on the bandwagon with a future Droid phone and T-Mobile flooding TV with MyTouch 3G commercials, there should be ample adopters who didn’t jump at the iPhone.

And as we all know, competition breeds innovation — so let the geek war begin!

EQUTE — Google finally allows mobile marketers to see mobile search volumes with the beta Google Keyword Tool.

AccuraCast discusses the new turn of events, but thus far, the results are quite minute.

A quick review of the mobile search volumes shows that even in popular mobile search categories such as local information and gaming, the volume of mobile searches is a mere fraction — as low as 0.3% — 0.6% of traditional Web searches for the same 1-word keyword queries.

So it’s not quite a groundbreaking change, at least not yet. As more people turn to their smart phones as a viable search option, however, this data could be instrumental for marketers looking to tweak their campaigns toward mobile users. In the future, these numbers could show how mobile users vary in searches, especially when using different input methods like speak to search.