EQUTE — Google Analytics added a new advanced segmenting feature designed with more detailed visitor traffic options in mind.

The new advanced segment options were detailed in a video from Google; which gives an example of a company looking to track only paying orders via the analytics API. The features are pretty advanced, but with a little time, site owners can really get to know their visitors and which ads are performing the best at the bottom line.

See the video via Google’s YouTube:

Along with the new segmentation features, Analytics also includes new custom variables and made it easier to find old dimensions via the account feed — a nice touch likely inspired by other major analytics software.

All the features are detailed at Google’s blog.

EQUTE — There are so, so many different software packages designed to help keep tabs of social media, and many are quite pricey.

Even if the general public could sign on, CoTweet runs $1,500 a month — just for Twitter — and other services charge monthly fees and huge start up fees just to sign on. So how can one keep tabs on their brand, their site, their product or their business leaders within the social media landscape?

Well one option is Yahoo!

Yahoo! you say?

Yes.

I had never personally used much before, but the Yahoo! Pipes are pretty interesting and are something I will surely use in the future. Just type in your business, brand, CEO etc and see what people are saying across all of social media. Since you can drop in several keywords and really get an eye on what people are saying. And instead of going to all the hundreds of sites and searching internally the “social media fire hose” checks them all and gives you a handy list and map.

Play around with it, there are scores of other interesting Yahoo! Pipes for just about anything.

EQUTE — Tracking in the Twitterverse is a little bit of a chore for most people. But a new Twitter analytics service is drawing some really, really big names, suggesting that internal analytics work is far off.

CoTweet promises many things:

The program includes:

Reach analytics — visibility into the true reach of Twitter messages and click thru rates on embedded links

Engagement analytics — reports on inbound and outbound message types (DM, @replies, @mentions), response rates and times, most active users

Influence analytics — measures the social media influence of brands and users, including those most influential in specific industries and topics; provided through partnership with Klout.

Extended customer conversation history — a lifetime archive of customer interactions

Priority updates — faster access to Twitter updates

Dedicated account management — a single point of contact providing account analysis and priority product support and training

The $1,500 a month service is only open to “select group of innovative companies,” so Twitter tracking for the masses will continue to be a hassle, but CoTweet is a good step toward making sense and making money off Twitter with real demonstrable results.