The ad network Chitka did some research and found that more than anything, Twitter users want news.

A total of 28 percent of links leaving Twitter went to news stories.

So what can advertisers learn from this? Don’t just send out deals or coupons, make some announcements, tell your Twitter followers about something new and interesting you’re doing. They might repay the favor with a re-tweet and thus you’ve gone viral — at least a little bit — on Twitter.