EQUTE — Despite the fact that they are much more active than men, a new survey shows that women are not too keen on social media advertising on sites such as Facebook.

The folks at WebProNews had a good write up of the study that showed some pretty interesting numbers.

Some findings from the study:
- 75% of women are “more active” in social networking than last year

- More than half (54%) visit social networking sites at least once per day

- 75% share that social networking sites “not really” or “not at all” influence what they buy

- 52% of women surveyed have “befriended” or “become a fan of” at least one brand

- 83% feel “neutral” or “negative” when they see a brand on a social networking site

- 10% of women engage in product / brand-related activities (”get product information, including coupons and savings” and “writing reviews about products”) most on social networking sites - above common activities like “send private messages to friends” and “share photos”

The fact that over half of women surveyed befriended a brand does say a lot about what women are prepared to do. The study suggests that women who are active in social media don’t want to be talked at by the run-of-the-mill Facebook ads, they want to talk with the brand like they would any other friend. Keeping up to snuff on their Facebook page could be a great — and cheap — way for a company to break through to women.

While the study only included 1,000 women, it gives the basic idea about how women use social media and how brands should interact with them.