EQUTE — Netlog, sometimes known as the “European MySpace” got a fancy, Web 2.0 makeover as it looks to draw more users and prepare for the eminent rollout in the United States.

Techcrunch has a good write-up of the new Netlog changes, mostly the changes are designed to streamline the social network and add more interactivity through new games.

Techcrunch said the new changes aim to make it a more visually stimulating experience for its demographic.

Netlog currently sees about 250 million visits from 56 million unique visitors on a monthly basis and is handling half a million new sign-ups every week. Its main target has historically been young people (65% of its user base is between 14 and 24 years old) and with the redesign the company is clearly catering to that particular demographic, making the homepage much more visual and far less cluttered.

Along with those superficial changes, the new design — expected before 2010 begins — also makes it easier for advertisers to tap into their user base.

The redesigned profile page that offers personalized and custom themes, including branded advertisements.
Any advertisers looking to make some headway into the gamer demographic should keep an eye on Netlog and how the new changes are received.