EQUTE — Internet marketers and advertisers spend a lot of time thinking about conversions, ROI, click through, sales, rankings etc. that they forget to have a little fun.

Within the industry there have been a few chuckles form the SEO blogosphere.

When the FTC unveiled new payola regulations, Jonathan Volk put out an open letter to advertisers to send him their weight loss and exercise products.

PPC.bz made a tongue-in-cheek long-form letter about the ultra-tacky but somehow popular “three-wolves” shirts.

But online advertisers often forget to put humor into their own work. It’s no secret that ads that affect emotions work the best. It’s one of the first rules of advertising. But instead of trying to scare people or shame people into buying products, advertisers should look to humor.

Remember the Panama monster? A simple ad saying “Don’t Date A Free Site Monster” plastered over a picture of that thing would get people to your eHarmony site a lot faster than the countless breasty and beefy models plastered all over Facebook.

Article marketers would do well to think more about humor. The tired, dull articles stuffed with keywords will help with SEO with some work. But a funny keyword killer could burn up the social media networks without any work.

A funny video for your SEO client is going to get a hell of a lot more views and build the brand, making your client happy and making a great name for yourself.

So the next time you’re tapped out of ideas, don’t just rehash some old ideas — at least not your own. Even if you’re not funny, finding a funny picture isn’t hard, and reenacting a funny scene from a movie on video is pretty easy.

So watch a few funny movies this weekend or read a funny book or just look for some funny ads, it could be a big boon for your business.