EQUTE — Tracking in the Twitterverse is a little bit of a chore for most people. But a new Twitter analytics service is drawing some really, really big names, suggesting that internal analytics work is far off.

CoTweet promises many things:

The program includes:

Reach analytics — visibility into the true reach of Twitter messages and click thru rates on embedded links

Engagement analytics — reports on inbound and outbound message types (DM, @replies, @mentions), response rates and times, most active users

Influence analytics — measures the social media influence of brands and users, including those most influential in specific industries and topics; provided through partnership with Klout.

Extended customer conversation history — a lifetime archive of customer interactions

Priority updates — faster access to Twitter updates

Dedicated account management — a single point of contact providing account analysis and priority product support and training

The $1,500 a month service is only open to “select group of innovative companies,” so Twitter tracking for the masses will continue to be a hassle, but CoTweet is a good step toward making sense and making money off Twitter with real demonstrable results.