EQUTE — Augmented reality is nothing new, it was featured prominently in James Cameron’s Terminator allowing Arnold Schwarzenegger to see a slew of information on a sort of heads up display.

Now you don’t have you don’t have to be a robot, or even a star to tap into this fascinating space.

Brightkite has implemented augmented reality ad campaigns into its location-based service — based on the sleek Layar browser.

Now, along with restaurants, parks, venues and other GPS points, users of Britekite will see exclusive ads and special augmented-reality-only offers. Best Buy has signed on through the rest of the year, and others will likely follow.

It’s an interesting development, but a basic one at the heart — reach your public where they live.

The only touchy subject is scaring your public from the places they live. If their augmented reality browser is suddenly full of ads, they may be turned off and find another browser or go back to their own reality altogether.