EQUTE — Once you understand how to create search engine friendly text for your site, it’s time to use SEO tactics on your video — any video.

1. Create a Keyword Rich Headline:
   Headlines are the first thing search engines see, put all the information into your headline without making it too long. If it’s a video about Mayor Patty McMahon’s drinking problem, call it something like “Does Mayor Patty McMahon Have A Drinking Problem?”

   If it’s a commercial or snippet about your restaurant’s great omelets, call it “Debby’s Diner Omelet: Best Breakfast In Denver.” Think of what people are searching for, do some keyword research, the more matches in your video headline, the more traffic.



2. Make a Good Blurb/Summary:
   Search spiders will find any summary attached to your video. It’s essential to put good keywords here too, and the longer format allows longer “long tail keywords” — common searches or phrases people look for.

   Research here is ideal too. Use Google’s keyword tool to do some quick research to see what people are looking for.

   Your restaurant shouldn’t use best omelets in the summary since people aren’t looking for the best omelets; they’re looking for the best breakfast more. Something like “Try Debby’s delightful omelets at the best Denver breakfast spot. Debby’s Denver Diner — open all night and all day: 24 hours every day.”

   Here you’re hitting some extra keywords that you couldn’t in your headline. Namely the longtail “best Denver breakfast” and “open all night.” You can also hit some incidental keywords like “Denver diner,” “24 hours,” “omelets.” Google will also squeeze combinations out of searches like “24 hour diner Denver.”

3. Provide a Transcript:
   A transcript will give search spiders something to read without a lot of work. If you don’t have a script for your video just type one up, copy in your notes about the video or use cheap/free speech recognition software to turn it into text for you. It’s an easy way to get good keywords connected to your video or the page on which your video resides.
4. Link in the Blurb:
   Put a link in the blurb that directs watchers to read more, or in Debby’s case, find the menu, pictures or directions. It might not seem like SEO in itself, but if people take the video, embed it elsewhere or send it to friends on Facebook, Twitter etc., you’ll get the benefit of a link to your site.
   Even if the link is no follow, an inbound link means traffic.

Of course, look at high-ranking videos when you search in Google, see how videos in your own industry rank higher than others. Most importantly, pay attention to what people are searching for; if your video text is keyword rich, but the keywords are wrong, you’ve wasted your time.