Advertising, Search: December 1, 2009 | Admin

EQUTE — The Fair Syndication Consortium, a group of publishers seeking syndication rights, published a new report on who is profiting from unlicensed newspaper content. [PDF]

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It looks like Google is making a lot of money off of unlicensed content, and so is Yahoo.

The 30 day survey had some interesting results, if not staggering:

  • More than 75k unlicensed sites reused U.S. newspaper content. On these sites, 112k nearly exact unlicensed copies of articles were detected.
  • Google and Yahoo’s ad networks dominate the unlicensed monetization of U.S. newspaper content. Google represents 53 percent of the total monetization with Yahoo accounting for 19 percent.
  • Blog sites – which are often cited as having the most reused content – made up less than 10 percent of the top reusing sites.
  • 38 percent of the sites were ranked in the top 100,000 most trafficked sites.

    • This new survey will no doubt add fuel to the fire currently growing under Google in regard to their aggregating services. While it really isn’t new news, the numbers the survey shows are somewhat shocking.

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