EQUTE — It makes sense that Google’s upcoming Caffeine update will likely emphasize speed.

Google has already made load time a factor in AdSense quality scores but the purported addition the feature in all Google search is new and could mean big changes to a lot of publishers.

The guys over at WebProNews interviewed Google’s Matt Cutts about the possibility.

Google has a lot of clout on the Internet, obviously, but they cannot control the speed. Matt Cutts said it himself, they want a faster Internet. So this is one way to push site owners to speed things up without hurting sites that can’t speed things up.

Anyone looking to test their site before Caffeine rolls out after the holidays should check out Google’s page speed test. Testing loading speed should be a no-brainer to most site owners, but now it’s even more essential to make sure the site is running on all cylinders.