EQUTE — A new search feature is coming to Google, one that will help you find your friends and colleagues amid the vast Internet landscape.

Search Engine Land discussed Google’s new Social Search.

The idea behind the new search option is a relatively simple one, it helps the user find their friends and news from trusted sites without having to trudge through millions of results. The example Google uses is the search phrase “New York” when looking for a friend’s blog. It’s going to be next to impossible to find the blog under the official sites, big brands, bigger blogs and everything in between.

Instead of covering everything, the social search option taps into Gmail, Google Reader and the user preferences to illuminate only the small corner to which the user is connected.

This will be a great addition to the Google search results, no longer will users have to put in awkward longtails and quotation marks to find a site. It will be interesting to see if brands take note and aim for more user interactivity so that they too will pop up in their trusted results.