EQUTE — Rupert Murdoch says that he thinks News Corp will block the Google search spiders from crawling all of the massive corporation’s sites.

It might seem like a boneheaded move, but Murdoch probably knows what he is doing. In his quest to make people pay for information on the internet, blocking Google is the next step.

If people cannot find the information they seek via Google, they will be more likely to pay for a subscription to one of News Corp’s news sites (Wall Street Journal, the New York Post, Dow Jones Newswires, SmartMoney, and many, many others).

It is unclear whether it will actually happen or which sites would be deindexed from Google, but it is a quite a gamble for the Murdoch empire. If it works, then Murdoch will reinvent how people pay for content on the Internet. If it doesn’t work, then Murdoch will essentially take himself out of a market where he is one of the larger competitors already.

Whether Murdoch means to pull his sites from Google only or all the “search people” also remains to be seen, but it could be a major blow if he took all his assets over to Bing exclusively.

He’s always been someone to watch, but now that Rupert Murdoch is waging war on the search industry, everyone in business on the Internet should keep a close eye on his movements.