Google Shows Mobile Search With Beta Keyword Tool
EQUTE — Google finally allows mobile marketers to see mobile search volumes with the beta Google Keyword Tool.

AccuraCast discusses the new turn of events, but thus far, the results are quite minute.
A quick review of the mobile search volumes shows that even in popular mobile search categories such as local information and gaming, the volume of mobile searches is a mere fraction — as low as 0.3% — 0.6% of traditional Web searches for the same 1-word keyword queries.
So it’s not quite a groundbreaking change, at least not yet. As more people turn to their smart phones as a viable search option, however, this data could be instrumental for marketers looking to tweak their campaigns toward mobile users. In the future, these numbers could show how mobile users vary in searches, especially when using different input methods like speak to search.







