EQUTE — Anyone running an SEO campaign knows that the first step is getting indexed in the search engines. But after that the tactics are overwhelming and even seasoned site owners might forget about Google’s mobile search.

WebProNews has a good write up about how to get indexed in Google Mobile Search, but there are a few key steps that will be enough for most people.

1. Create a Google sitemap — just like creating a normal sitemap via Google Webmaster Tools
2. Allow any user to User-agent to access your mobile site i.e. Googlebot-mobile.
   

   “You should also be aware that Google may change its User-agent information at any time without notice, so it is not recommended that you check if the User-agent exactly matches ‘Googlebot-Mobile’ (which is the string used at present),” says Jun Mukai, a software engineer on Google’s mobile search team. “Instead, check whether the User-agent header contains the string ‘Googlebot-Mobile’. You can also use DNS Lookups to verify Googlebot.”

3. Make sure your site contains mobile-friendly URLs’ DTD (Doc Type Definition) declaration is in an appropriate mobile format such as XHTML Mobile or Compact HTML.

With the explosion of Internet-enabled phones (and more coming soon after the holidays) it’s high time to really make sure your mobile site is up to snuff — even if it’s not bringing you a lot of traffic.