EQUTE — As Google continues tweak its use of canonical tags to work across domains, Bing is saying that the tags aren’t all that necessary for their search results.

Bing Search Engine Land told webmasters should essentially use canonical as a last resort.

“Our first and foremost advice is the same as it always has been: 301 redirects and good site design should be the primary focus of webmasters, with canonical tags picking up the slack when technical limitations impede other solutions.

So this means, of course, that both 301 directs and canonical tags are necessary to stay competitive with duplicate content across all the search engines.

Bing said it would have full support of the canonical tag within several months, but in what exact form is still unclear.