EQUTE — The Bing Webmaster Center Team gave some pointers on link building for the Bing search engine.

Rick DeJarnette, of the Bing Webmaster Center, said in a blog post . He runs down the basics of link building and says the key to good search rankings is about the same as Google’s.

DeJarnette ran the gamut saying content is king, leverage authority sites, good inbound links — nothing new. He did go into what makes Bing take a second glance. While he says link building is OK (read necessary) he said they must be helpful to searchers.

Bing’s position on link building is straightforward - we are less concerned about the link building techniques used than we are about the intentions behind the effort. That said, techniques used are often quite revealing of intent. Allow me to explain.
Examples of potentially conspiratorial hocus-pocus that might be perceived as unnatural and warrant a closer review by search engine staff include but are not limited to:

The number of inbound links suddenly increases by orders of magnitude in a short period of time

Many inbound links coming from irrelevant blog comments and/or from unrelated sites

Using hidden links in your pages

Receiving inbound links from paid link farms, link exchanges, or known “bad neighborhoods” on the Web

Linking out to known web spam sites

When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction. If the spam rating is high, a site can be penalized with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index.

Bing offered a lot of tips that will help, but it’s nothing a seasoned SEO expert wouldn’t know by working with Google. These tips do, however, give good basics for working with Bing.