EQUTE — The guys over at Adotas uncovered a note from the American Association of Advertising Agencies.

In the note, AAAA says the merger is a good thing and must be completed as quick as possible.

“We believe that Yahoo! and Microsoft’s proposal to combine their technologies and search platforms is good for advertisers, marketing services agencies, website publishers and consumers.
These benefits are too important to wait for. As leading members of the advertising and marketing services industry, we urge the Department of Justice to bring its antitrust review to a speedy conclusion. This pro¬posal enhances competition, and should be allowed to take effect as soon as possible.”

The open arms the AAAA has for the Yahoo-Microsoft deal is in stark contrast to their view of the proposed deal between Yahoo and Google; which the association saw as an even bigger monopoly for Google. Google gave up on the deal when the Department of Justice threatened suit.

Once the merger is complete, there may really be an alternative ad space to Google, and one that is finally an actual competitor.