EQUTE — Google Analytics added a new advanced segmenting feature designed with more detailed visitor traffic options in mind.

The new advanced segment options were detailed in a video from Google; which gives an example of a company looking to track only paying orders via the analytics API. The features are pretty advanced, but with a little time, site owners can really get to know their visitors and which ads are performing the best at the bottom line.

See the video via Google’s YouTube:

Along with the new segmentation features, Analytics also includes new custom variables and made it easier to find old dimensions via the account feed — a nice touch likely inspired by other major analytics software.

All the features are detailed at Google’s blog.