EQUTE — Ad.ly, a new way to make money via Twitter could be the ideal way to promote your brand and make real connections with your followers.

The service was designed so that power tweeters could make money by allowing advertisers to insert a link into someone’s Twitter stream, but it can also make money for a favorite charity putting a good face on your brand and helping your favorite charity at the same time.

Each tweet will get you a few cents to a few dollars, but giving that directly to a charity is a great way to do a little philanthropy without worrying whether it will affect your bottom line.

Users with real followers that are actually interested in their links will make the most for their charity as advertisers can see the CTR, ROI etc.

So choose a charity and get tweeting for them and for your brand.