Google Buys Big Chunk Of Mobile Advertising
EQUTE — In a move designed to bring Google’s advertising prowess to the telephone the search giant has acquired AdMob for $750 million in an all-stock deal.
AdMob’s 10.2 billion monthly ad requests will join Google’s Adsense online assets and its new mobile ads platform. The deal makes the largest mobile advertising partnership by leaps and bounds.

AdMob founder and CEO Omar Hamoui wrote about his excitement on the company Web site.
This morning we announced that AdMob has signed a definitive agreement to be acquired by Google. I’m obviously excited, and not only for our customers, partners, and employees. I’m excited because I believe this will be an important moment for everyone involved in producing, consuming, or monetizing engaging products on mobile. The truth is that the mobile industry has had no shortage of creative energy, amazing products, and talented entrepreneurs. But until now, it has always felt like those of us involved in this space played second fiddle to our online brethren. I believe that time is over.







